Last Updated: September 2026
At Eye of UAE, we believe good publishing starts with responsibility.
Our readers rely on us for information about the UAE, including local places, services, businesses, lifestyle, travel, practical guides, and current topics. We understand that the information we publish can influence decisions, which is why we aim to produce content that is useful, accurate, fair, and clear.
These Ethical Guidelines explain the standards we follow when researching, writing, reviewing, and updating content published on EyeofUAE.com.
1. Accuracy Comes First
We make a genuine effort to ensure that the information we publish is accurate and relevant at the time of publication.
Our writers and editors are expected to:
- Check important facts before publishing.
- Use reliable and appropriate sources.
- Avoid presenting rumours, assumptions, or unverified claims as facts.
- Distinguish between confirmed information and information that may still be developing.
- Review dates, names, locations, prices, timings, statistics, and other important details where applicable.
We understand that information can change, particularly when it relates to opening hours, government procedures, prices, regulations, events, businesses, and public services. Where appropriate, we review and update older content.
2. We Do Not Intentionally Mislead Readers
Eye of UAE does not create misleading headlines, exaggerated claims, or deceptive content simply to attract clicks.
Our headlines should accurately reflect the content of an article. We avoid sensational language when it could give readers a false impression of what a story actually says.
We also aim to make it clear when content is informational, opinion-based, promotional, sponsored, or otherwise different from ordinary editorial content.
3. Responsible Use of Sources
We believe readers deserve to know where important information comes from.
Depending on the subject, we may use:
- Official UAE government websites and announcements
- Official company or organisation information
- Publicly available documents
- Statements from relevant authorities or representatives
- Reputable news organisations
- Expert information
- First-hand observations or experiences
- Other credible publicly available sources
We do not knowingly present another person’s work or information as our own.
When a source is important to understanding a claim, we aim to identify or link to the relevant source where practical.
At the same time, protecting someone’s privacy or safety may sometimes mean that certain source details cannot be publicly disclosed.
4. Independence and Editorial Integrity
Our editorial decisions should be based on the usefulness, relevance, and reliability of information—not simply on commercial interests.
Advertising, sponsorship, partnerships, or commercial relationships should not automatically determine our editorial conclusions.
Where a commercial relationship could reasonably affect how a piece of content is understood, we aim to disclose it clearly.
We also try to separate advertising and promotional material from independent editorial content so that readers can understand what they are viewing.
5. Fairness and Balance
We aim to present information fairly and avoid deliberately distorting facts to support a particular person, company, organisation, or viewpoint.
When an article involves criticism, allegations, disputes, or significant claims about an individual or organisation, we make reasonable efforts to seek relevant responses or perspectives where appropriate.
Fairness does not always mean giving every claim equal weight. Information should be presented according to the available evidence and context.
6. Respect for Privacy
We respect people’s privacy and do not believe that every piece of publicly available information should automatically be republished.
We take particular care when dealing with:
- Private individuals
- Children and young people
- Victims of crime or distressing events
- Sensitive personal information
- People who may be particularly vulnerable
We avoid publishing unnecessary personal details when those details do not meaningfully contribute to the story or public understanding.
7. Images and Visual Content
Images are an important part of online publishing, and we aim to use them responsibly.
We seek to use images that we have the right to publish or that are otherwise appropriately licensed or created for our content.
Where an image is illustrative rather than a direct representation of an event or location, we aim to avoid presenting it in a way that could mislead readers.
We also avoid deliberately altering images in a way that changes the factual meaning of what they represent.
8. Artificial Intelligence and Digital Tools
Technology, including artificial intelligence, can be useful during research, editing, content preparation, translation, design, and other publishing processes.
However, technology does not replace editorial responsibility.
Any AI-assisted material used by Eye of UAE remains subject to human review. We expect published information to meet the same basic standards of accuracy, usefulness, originality, and responsibility regardless of the tools used to produce it.
We do not intentionally use AI to manufacture false events, fake quotations, fabricated sources, or misleading information.
Where the use of AI-generated or significantly AI-altered material could materially affect a reader’s understanding, we may provide appropriate disclosure.
9. Originality and Copyright
Eye of UAE respects the intellectual property of writers, photographers, businesses, organisations, and other publishers.
We aim to create original content rather than simply copying material from elsewhere.
When we use information from another source, we seek to add value through our own research, explanation, context, analysis, or presentation.
We do not knowingly publish copyrighted material without appropriate permission, licensing, or another lawful basis for its use.
If you believe content published on EyeofUAE.com improperly uses your copyrighted work, please contact us with the relevant details so that we can review the matter.
10. Corrections and Updates
We are human, and mistakes can happen.
If we discover that an article contains a meaningful factual error, we will review the information and correct it as appropriate.
Corrections may include:
- Updating an incorrect fact
- Clarifying confusing wording
- Removing information that cannot be verified
- Updating outdated information
- Adding context where it was previously missing
We do not believe that correcting an error is something to hide. Being open about mistakes is part of maintaining editorial accountability and reader trust.
For significant errors, we may add an editorial note explaining that the article has been corrected or substantially updated.
11. Handling Complaints and Feedback
Readers are an important part of our editorial process.
If you believe that something published on EyeofUAE.com is inaccurate, misleading, unfair, outdated, or otherwise inappropriate, we encourage you to let us know.
When contacting us about an article, please include:
- The article title or URL
- The specific information you believe is incorrect
- The reason you believe it is incorrect
- Supporting evidence or a reliable source, if available
We will review legitimate concerns and make changes where appropriate.
Not every disagreement will result in an editorial change. Differences of opinion are not necessarily factual errors. Our aim is to assess complaints fairly and based on evidence.
12. Avoiding Conflicts of Interest
Writers and contributors should avoid situations where personal, financial, or professional interests could improperly influence editorial content.
If a potential conflict exists, it should be disclosed to the appropriate editorial decision-maker and, where relevant to the reader, disclosed within the published content.
We do not believe commercial relationships should be hidden when they are relevant to understanding the content.
13. Responsible Reporting About People and Businesses
We understand that publishing information about an individual or business can have real-world consequences.
For this reason, we avoid presenting accusations as established facts.
Where allegations or disputed claims are relevant to an article, we aim to clearly distinguish:
What is confirmed
from
What has been alleged, claimed, reported, or remains uncertain.
We also avoid unnecessary language that could unfairly damage someone’s reputation.
14. Sensitive and Distressing Topics
Some subjects require additional care.
When covering accidents, crime, deaths, disasters, personal tragedies, or other distressing situations, we aim to avoid unnecessary graphic detail, speculation, or sensationalism.
We consider whether information is genuinely useful to readers before publishing particularly sensitive details.
The fact that information is interesting does not automatically mean that it is appropriate to publish.
15. No Fabricated Quotes or Sources
We do not knowingly create quotations and attribute them to real people who did not make those statements.
Similarly, we do not intentionally invent sources, statistics, interviews, documents, events, or evidence.
If information cannot be verified to a reasonable standard, we may choose not to publish it.
16. Sponsored and Promotional Content
Eye of UAE may work with businesses, brands, organisations, or other partners.
When content is paid for, sponsored, or created primarily for promotional purposes, we aim to make its nature clear to readers.
Commercial content should not be deliberately presented in a way that makes readers believe it is independent editorial reporting when it is not.
Advertising and partnerships do not give advertisers the right to knowingly require us to publish false information.
17. Editorial Responsibility
Everyone involved in publishing content on Eye of UAE has a responsibility to protect the quality and credibility of the website.
This includes:
- Writers
- Editors
- Contributors
- Researchers
- Content managers
- Visual and multimedia contributors
The final responsibility for published material rests with Eye of UAE’s editorial process.
We encourage people involved in our content to ask questions when information is unclear, sources are questionable, or publication could cause unnecessary harm.
18. Our Commitment to Readers
Our goal is not to claim that we will never make a mistake.
Our commitment is to take accuracy seriously, correct meaningful errors, be transparent about our work, respect people, and continuously improve.
We want Eye of UAE to be a useful and dependable source of information about the UAE.
In a digital environment where information moves quickly, we believe being accurate is more important than simply being first.
That principle guides our approach to publishing.
Contact Us
If you have a correction, concern, source clarification, copyright issue, or ethical question regarding content published on EyeofUAE.com, please contact the Eye of UAE team through our website’s contact page.
We welcome constructive feedback and take genuine editorial concerns seriously.
Eye of UAE
Information about the UAE, presented with responsibility.